Burned rubber and screeching tires
When looking into making a website for Rapido, we wanted to get the scent of burned rubber and noise from screeching tires and roaring cars in the mix. We wanted people to get the feeling they get the first time they enter a new car or sit on the sidelines of a racetrack.
We did this by adding life to the page through pictures and a clean and simple colorline. Also the user experience was prioritized to guide people easily around and help them find the perfect racing travel experience.